Time4Smile.

A 2016 website rebuilt on Blogger for today's patients.

Strategy · UX/UI · UX copy · SEO · Blogger implementationVisit the project

Cabinetul stomatologic Time4Smile din București

01 / The project

For Time4Smile I transformed an ageing dental blog into a clear, responsive website focused on services, appointments and local search, while keeping Blogger at the client's request.

Context

The old site displayed dated posts, a fragmented identity and default Blogger elements. The client wanted to keep the same platform without a new domain or infrastructure, so the project had to create a major change inside that constraint.

Audience

Adults, parents and patients looking for dental services in Bucharest

02 / The insight

An old platform does not require an old experience. Clarity can be rebuilt inside the existing technical limits.

I treated Blogger as a publishing system and rebuilt the experience around patient needs: explained services, the first visit, family information, frequently asked questions, opening hours, address and a visible phone contact.

01Medical information is easy to find

02Contact and location remain clear

03The platform limits stay out of the experience

03 / In detail

A clear before and after.

Before — original 2016 mobile website — Before / 2016A blog that was difficult to navigate on mobile.
Dated posts, default Blogger navigation and a fragmented visual identity.

After — redesigned Blogger homepage — After / todayA clear website on the same platform.
Services, patient information, appointments and local SEO in one coherent experience.

04 / The decisions

What I chose and why.

The blog becomes a service website

I replaced the chronological post flow with a homepage that explains the offer, the practice and the patient's next step.

Every service can be found separately

Consultations, prevention, cosmetic dentistry, prosthodontics, implantology and orthodontics have dedicated pages and a structure suited to local search.

Booking stays simple

The phone number, address, opening hours, emergency information and map appear where patients need them.

05 / The outcome

What the work delivers.

A visible before and after

A difficult mobile blog became a responsive experience with hierarchy, navigation and a coherent identity.

The client's chosen platform remained

The project launched on the existing Blogger address, without buying a domain or moving to new infrastructure.