Client project / Live
Case study / 05Crama Strămutată.
A wine store where provenance is part of the choice.
01 / The project
For Crama Strămutată I built a complete ecommerce experience where the story of the Chitorani estate, the collection and the purchase share a mature voice.
The winery needed to sell online without becoming a generic catalogue. The website had to preserve its story and sense of place while giving buyers the practical information and reassurance needed to order.
Wine buyers and people interested in Romanian producers
02 / The insight
In a category full of labels and specifications, the choice starts with a memorable story and ends with information that confirms the decision.
I created a dark editorial direction with cream and gold accents, then built the journey from the winery's world to its featured wine, collection, product page and basket.
03 / In detail
The experience, up close.
04 / The decisions
What I chose and why.
The signature wine opens the collection
Nektar is the memorable entry point, introducing character, vintage and region before the full range appears.
Story and product speak together
Editorial sections give context to the wines while product details remain easy to find.
Atmosphere supports commerce
The visual mood carries through product selection and checkout without hiding essential buying information.
05 / The outcome
What the work delivers.
A coherent digital presence
Story, typography, colour and imagery form a recognisable world for a premium producer.
From discovery to basket
Visitors can move naturally from the estate's story to a specific wine and a purchase.
Room to grow
The collection structure can accommodate more wines without losing its editorial character.
Services involved