Portfolio concept / Concept
Case study / 08MOLVA Laboratory.
A skincare brand where less becomes a system.
01 / The project
MOLVA Laboratory is a botanical skincare concept built around three essential formulas, an easy to understand ritual and a premium ecommerce experience.
Skincare often multiplies products, promises and steps. The challenge was to build a memorable commercial brand without an intimidating routine, medical language or exaggerated claims.
Premium skincare buyers who prefer simple rituals
02 / The insight
Clarity can be a premium differentiator. When each formula has a precise role, identity, navigation and purchase can follow the same order.
I built MOLVA's world from matte green glass, mineral tones, copper accents and a restrained editorial voice. A numbered collection, routine finder and conceptual refill system carry that idea across the experience.
03 / In detail
The experience, up close.
04 / The decisions
What I chose and why.
Three formulas, three roles
Serum, cleanser and cream are numbered and explained in a clear order to reduce decision effort.
Guidance without complexity
The routine finder helps visitors choose a simple sequence rather than overwhelming them with a long product catalogue.
A refill idea that fits the brand
The conceptual refill system extends the product story beyond the first purchase.
05 / The outcome
What the work delivers.
A recognisable world
Colour, material, photography and editorial voice create a distinct identity in a crowded category.
Less friction
A compact range and guided routine make the collection easier to navigate.
A complete concept
Brand identity and ecommerce behaviour support the same simple ritual.
Services involved