Own product / Live
Case study / 01Programări Simple.
From scattered conversations to one booking flow.
01 / The project
Programări Simple is my booking SaaS for local businesses that want to manage appointments without missed messages, repeated calls or parallel calendars.
For many salons, clinics and freelancers, a booking starts in a message and continues through availability questions, confirmations and cancellations. Information spreads across channels and becomes difficult to manage.
Salons, clinics and freelancers in Romania
02 / The insight
The customer needs a link that works right away. The business needs one place that shows the truth of the day.
I designed the marketing site, public booking and dashboard as one experience: few steps, direct language and visible control over everyday actions.
03 / In detail
The experience, up close.
04 / The decisions
What I chose and why.
Booking starts with a link
Customers choose a service, date and time directly in the business's public page, without installing an app or creating an account.
A dashboard for daily work
The calendar, bookings and customer details live in one workspace designed around what the business checks and changes every day.
Clear status at every step
Confirmation and cancellation flows make changes visible to both the business and its customers.
05 / The outcome
What the work delivers.
A shorter path to booking
A customer can complete a booking in the browser without a call or an exchange of messages about free slots.
One source of truth
Appointments, customers and the schedule are managed together instead of in disconnected notes and chats.
A foundation for growth
The product structure supports more businesses and services while keeping the core journey simple.
Services involved